The Federal Trade Commission (FTC) recently issued warning letters to 97 auto dealership groups regarding advertising practices that may mislead consumers about vehicle pricing.
According to the FTC, some dealerships may be advertising prices that do not reflect the actual total cost of the vehicle, including mandatory fees or required add-ons. The agency emphasized that dealers should ensure advertised prices clearly disclose required charges and do not misrepresent the true purchase price.
While the letters are not enforcement actions, they serve as a reminder that regulators continue to focus on pricing transparency and advertising practices within the automotive industry.
Read the full press release from the FTC to learn more about the warning and what it means for dealerships.