Katie DeMarse

photo credit — Wilbur Stokes

AFIP awarded Katie DeMarse, a Northwood University senior majoring in automotive marketing and management, the Jakob Murray Lange Memorial scholarship for her exemplary work as an intern during the summer of 2019. Shannon Robertson, AFIP’s executive vice president, presented the award at the annual Northwood University Dealer Education Awards breakfast on  February 16, 2020, at the NADA Expo in Las Vegas.

Katie spent last summer working on a digital marketing project for an automotive solution startup company in Virginia. She had the opportunity to participate in ground floor analysis and strategic planning.

Donna Bavely, the software architect who sponsored Katie’s internship, had nothing but praise for her intern. In a note to Katie that Bavely posted on LinkedIn, she describes Katie as “a brilliant, ambitious young lady,” “the definition of ‘the perfect employee’ (let alone intern)” and “a natural born leader.”

Katie’s first two internships were with Northtown Automotive Companies and Ballweg Automotive. She served as the Asian Chairwoman for the 2019 Northwood University International Auto Show and recently moderated a panel discussion about the future of mobility at the Net Impact Conference.

Katie hails from Escanaba, a small town in the upper peninsula of Michigan. She “loves Northwood for the opportunities it provides, such as internships and private donor scholarships.” Katie also received the Barbara Cox Memorial scholarship in 2018. 

With her May 2020 graduation fast approaching, Katie is fielding multiple job offers. However, she’s planning on attending Northwood’s Spring Career Fair before she makes a decision.

Katie DeMarse receives AFIP scholarship obelisk from Shannon Robertson at the Northwood Education Breakfast during NADA 2020.

This is the seventh year AFIP has awarded the scholarship, which honors an AFIP staff member, Jakob Murray Lange, who died in a car accident in 2013. A plaque recognizing the scholarship recipients is on display in the NADA building on the Northwood University campus. In addition, Katie will receive a marble obelisk in recognition of her achievement.

According to Dave Robertson, AFIP executive director, “Northwood University’s automotive marketing and management graduates leave with a unique blend of academic knowledge and practical skills. They are actively sought by automobile industry employers and possess a sense of competitive camaraderie normally exhibited by graduates of Ivy League schools. As AFIP’s 2020 Jakob Murray Lange Memorial Scholarship recipient, Ms. DeMarse is the personification of the best Northwood has to offer.

The AFIP scholarship recipient is selected each year by a Northwood automotive marketing and management department committee. “Internships have been instrumental in preparing our students for career-launching employment for many years,” said Elgie Bright, department chair. “Actual dealership experience is invaluable to student success as they move from the classroom to the showroom. The AFIP scholarship supports students in their career paths and helps boost interest in internship opportunities.”

From AFIP News, February 2020